New Artist! Joy Laforme 


Welcoming Joy Laforme to Yellow House Art Licensing! Joy Laforme is a prolific designer based in the Hudson Valley, New York with a prestigious client list and a rich and beautiful portfolio. Joy's work comprises of delicate, nostalgic images inspired by natural themes; florals, birds, butterflies, patterns, and pretty landscape scenes. Joy is experienced at designing three-dimensional mock-up sheets, thinking around a myriad of possible applications of her designs to different products. We asked Joy a few questions about herself and her art, read on to find out more about our newest artist at Yellow House...


What was your favourite subject at school?

I enjoyed my studies a lot – but I enjoyed French and English, my two classes where I could read novels and books.


Trained or Self-taught Artist?

A bit of both. I studied Graphic Design but have learned more of the complexities of being an Illustrator on my own.


How did you become an Artist?

After working in a traditional job for about five years (cubicle and all!) it was more and more often I was asked to include illustrative elements in my graphic design work and I fell head over heels for illustration. It wasn’t long after that I started taking on more independent freelance and surface design jobs. The rest is history!


How long have you been an artist for?

I’ve been an artist professionally for about 6 years.


How did your style evolve?

In the beginning of my career I dabbled a lot in various mediums, including fiber art. I found my love of thick, brushy paint strokes and textural fibers blended well. My style continuously evolves but is always inspired from these things.


Where and what did you study?

I studied Computer Science and Graphic Design at Messiah College, and then I went on to get a Master of Art in Graphic and Interactive Design from the Savannah College of Art and Design.


What mediums do you prefer?

I prefer gouache, and digital mediums.


Preferred subjects?

Holiday Scenes of any kind, Floral, Coastal Homes, Flora & Fauna


How would you describe your own work?

My style is inspired mostly by American folk art. Over the years I have blended my love of American folk art, early modern art, and textural, brushy elements of embroidery and needle art.


Where do you draw inspiration from?

I draw my inspiration from my life long love of both American folk art and midcentury modern art. My families love of fiber and embroidery artwork has heavily influenced my love of textural


Describe your perfect day:

My perfect day is a day spent in my garden, in my kitchen, and at my easel. If I can figure out how to have a day with enough hours for all three, that would be perfect!


What piece of your work are you most proud of and why?

I am most proud of a piece entitled “Magical NYC” I illustrated some time ago – depicting a scene in NYC at Christmastime.



Have you done any interesting commissions? Or done work for anyone notable?

My most interesting and notable commission was a beautiful Christmas town illustrated for Galison that has turned into a Holiday puzzle for Barnes and Noble.


Which piece of work has attracted the most attention?

In 2013 I illustrated a scene from Rockefeller Center that was featured on “They Draw and Travel”. To date it is the most referenced piece when new work comes my way.


Which kind of work do you enjoy doing the most?

I enjoy puzzles, and textiles most.


Which part do you like the least?!  

Any time when I’m not illustrating!


Do you carry around a sketch-book at all times?!

Always. I have various tiny sketchbooks that can fit into any size bag!


What’s your favourite thing to illustrate?

Holiday Homes.


What would your dream project be?

I would love to paint a giant spring or holiday mural of a Christmas scene for a shop window.


Who would be your dream client?

I would love to design kitchen prints and collections for Sur La Table, or Williams Sonoma.


Who or what is your biggest source of inspiration?

Mary Blair, Richard Erdoes, Charles Wysocki, Matisse, anything folk art and vintage.


What motivates you to be an artist?

For me, art is just my way of life. It’s what keeps me moving.


Which is your favourite Yellow House Art Licensing artist & why?

I love the stitched art of Susan Kennewell! It’s moody, floral, and I love how layered it is.


What's been your biggest mistake/cock-up?!

I’m not sure! In the beginning of my career as an artist I always undercharged my work for fear of not getting new clients. It devalued my work and it took a long time to really get my prices to a place where I was more happy with them.


What's on your drawing-board/ in your kiln / on your easel / etc. right now?

I’m currently working on a few series – a coastal series, a collection of storefront illustrations, and an Easter collection.


What’s been your biggest challenge?

Balancing trends and work I love.


As well as being an amazing artist, do you have any other hidden talents?

I have been told I make the best breakfast and brunch!


Do you have any top tips for being an artist that you can give us?

It is important to create beautiful, intricate work and work quickly! Creating lots of new collections and learning to do it quickly has increased my new commissions and license requests.


Do you have a favourite paintbrush or tool?

Other than my lot of Photoshop brushes, I love etching to create texture.


Which press has your work been featured in over the past 5 years?

Uppercase Magazine Compendium for Craft and Creativity, Print and Pattern Blog, the Pattern Observer, They Draw and Travel, Stylesight, Uppercase Magazine Issue 21, Better Homes and Gardens Online Shop, HGTV (see specific press here: http://joylaforme.com/about)


What attracted you to/attracts you about working with Yellow House?

I love British trends and styles, and Yellow House has a beautiful spread of artists that I felt I could fit well into, without competing with other artists because of the versatility that is represented.




We look forward to working with Joy Laforme and please contact us if you would to have more details on either commissioning or licensing Joy's artwork

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