Animals on the Underground
The London Underground Map is loved for it's bright colours, striking design and unique style. But did you know that, hidden within the map, there is a world of Animals? The Animals were discovered by Paul Middlewick in 1988. Instantly recognisanble, this exciting brand has gone viral and attracted huge interest around the world. Imagine what the Animals could do for your brand!
Paul found the original animal, the elephant, while he was staring at the tube map during his daily journey home from work. Since then, Elephant & Castle, as the elephant is called, has been joined by many others from bats to bottlenose whales...
Witty references to London Underground stations created by 'Animals on the Underground' - new animals are being discovered all the time!